Highstreet cosmetics retailer, The Body Shop, has announced details of a new CSR push that includes 14 targets to help maintain its position as a ‘leader in ethical business.’
It comes as the company, which was founded by the late Anita Roddick and sold to L’Oreal in 2006, celebrates its 40th birthday.
Entitled “Enrich Not Exploit” the new programme of measurable targets are to be delivered by 2020, and will build on the guiding values upon which the company was originally founded.
Jeremy Schwartz, Chairman and CEO of The Body Shop, said “For us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves. With our Commitment, we’re challenging ourselves to go even further than we’ve ever gone before to make a real, sustainable and positive difference.”
The 14 targets are categorised under three headings, focusing on people, products and planet.
Enrich our People
Double The Body Shop’s Community Trade programme from 19 to 40 ingredients and help enrich communities that produce them
Help 40,000 economically vulnerable people access work around the world
Engage 8 million people in The Body Shopâ€™s Enrich Not Exploit commitment mission, creating its biggest campaign ever
Invest 250,000 hours of The Body Shop employeesâ€™ skills and know-how to enrich the biodiversity of local communities
Enrich our Products
Ensure 100% of the companyâ€™s natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitat
A year-on-year reduction in the environmental footprint of all product categories
Publish the use of ingredients of natural origin, ingredients from green chemistry, and the biodegradability and water footprint of the brandâ€™s products
Develop an innovation pipeline that delivers pioneering cosmetic ingredients from biodiversity hotspots and which helps to enrich these areas
Enrich our Planet
Build Bio-Bridges, protecting and regenerating 75 million sq m of habitat helping communities to live more sustainably
Reduce the environmental footprint of The Body Shop stores every time they are refurbished or redesigned
Develop and deliver three new sustainable packaging innovations
Ensure that 70% of the brandâ€™s total product packaging does not contain fossil fuels
Power 100% of stores with renewable or carbon balanced energy
A 10% reduction in energy use of all stores
The Body Shop International CSR and Campaigns Director, Chris Davis, added: â€œWe have set ourselves ambitious, inspiring and measurable targets for our commitment. We are developing new practices to enrich the planet in which we operate whilst helping our company grow and prosper. Our new commitment combines all the experience and knowledge of our expert people with new advances in science and technology.
â€œIt means understanding how our business is contributing to our existence on the planet, understanding what we need to change to contribute to a sustainable future by working backwards from a visionary end point to the here and now, and asking ourselves what comes next. Weâ€™ll continue to work in partnership with suppliers, NGOs, academics, governments and other businesses to deliver the innovation and changes needed to make our ambitions a reality.â€