Proactive Public Relations

In a crowded marketplace, it’s important to stand out from your rivals. Proactive ‘green’ PR can help to give you a competitive edge.

If you’re making genuine efforts to boost your environmental, social and governance (ESG) performance – for instance by making more sustainable use of energy and resources – then it pays to showcase your achievements.
Sharing details of your successes will do three things:
Firstly, it will help you to distinguish you from your rivals. Buyers increasingly take ESG factors into account during the procurement process.
Secondly, it can help you recruit and retain the best talent. Research shows that people increasingly want to work for companies with a purpose beyond profit.
And, thirdly, it can minimise the reputational risk of a scandal or bad news story. Carrying ‘reputational capital’ into a crisis can really make a difference.

Telling your story

Businesses increasingly recognise the importance of story-telling when it comes to communicating what makes them different.
We work with our clients to understand then articulate their stories to key stakeholders. In doing so, we work hard to craft a compelling narrative that will resonate with their target audience, whether that’s B2B, B2C or B2G.
Unlike standalone public relations agencies, our broader environmental consulting expertise means we are better able to communicate effectively and meaningfully about your business.
But it has to be real. We’re not interested in helping people to ‘greenwash‘ their image.

Getting you seen and heard

Like a story book that stays on the library shelf untouched, there’s no point creating great stories about your business and its ESG achievements of nobody gets to see or hear them.
Which is why, as well as helping you create great content, we’ll also make sure that it ends up in front of your clients, investors, influencers, brand advocates and more.

Clients use our proactive public relations services to:

  • tell their stories and connect with audiences
  • build brand equity
  • stand out from their rivals

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