In a crowded marketplace, it’s important to stand out from your rivals. Proactive ‘green’ PR can help to give you a competitive edge.
If you’re making genuine efforts to boost your environmental, social and governance (ESG) performance – for instance by making more sustainable use of energy and resources – then it pays to showcase your achievements.
Sharing details of your successes will do three things:
Firstly, it will help you to distinguish you from your rivals. Buyers increasingly take ESG factors into account during the procurement process.
Secondly, it can help you recruit and retain the best talent. Research shows that people increasingly want to work for companies with a purpose beyond profit.
And, thirdly, it can minimise the reputational risk of a scandal or bad news story. Carrying ‘reputational capital’ into a crisis can really make a difference.