You want to get serious about sustainability and CSR, but you want to better understand the business benefits right? Here’s what you’re looking for – our five favourite sustainability and CSR studies that all highlightÂ what you can expect to achieve.
As a consultancy that brings a growth focus to sustainability and CSR, we can tell you endlessly about the many business benefits you can expect to accrue if you do it right, but sometimes it’s good to see independent evidence. These are ourÂ top five sustainability and CSR studies, but they really are just a small selection of what are now hundreds of similar pieces of research that consistently show how those businesses that do good also do well.
1. Project ROI
This far-reaching study summarized over 300 leading research studies and concluded that well-run corporate sustainability programs consistently bring multiple types of benefits, including increased sales, growing market value, higher employee productivity, and reduced risk exposure, among others.
This Harvard Business School paper investigates the effect of corporate sustainability on organisational processes and performance. It shows evidence that what it defines as ‘High Sustainability’ companies significantly outperformed their counterparts over the long-term, both in terms of stock market as well as accounting performance.
This study found that 28% of the 150 million-member US workforce defines the role of work in their lives primarily as a source of personal fulfillment and a way to help others. These Purpose-Oriented Workers not only seek out purpose in their work, they create it, and as a result, outperform the rest of the workforce.
The results of this study clearly indicate that the measurable and manageable reputations of firms canÂ causally, and with scientific rigor, be tied to their market values, and that their sustainability performance,Â in turn, contributes to their reputations. It findsÂ that, at the end of 2014, CSR was responsible for 10.7% of the total reputational value of S&P 500 companies – and says this is a conservativeÂ estimate of the value of CSR.
The 2015 results showed that consumers are increasingly willing to pay more for socially responsible products. In fact, 66% of respondents say theyâ€™re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
So there you have it. Done right, sustainability and CSR adds-up to more sales, higher profits, greater growth, a more engaged and productive workforce, enhanced reputation and less risk. We couldn’t have put it any better ourselves 😉